Blondes vs Brunettes San Diego | Marketing
About Blondes vs. Brunettes
Alzheimer’s Association Blondes vs. Brunettes (BvB) is a volunteer-driven event that engages young professionals in friendly but fierce flag football games around the country. As part of the competition, teams are organized around age-old rivalries of blondes vs. brunettes (redheads are free agents) — that inspire fundraising, awareness and action in the fight against Alzheimer’s disease.
BvB began in 2005, as a flag football event founded by a group of professional women: Sara Abbott, Andrea Rodgers, Kristyn Noeth, Kate Stukenberg and Meredith Riddle Chastang. The founders of the event have a personal connection to Alzheimer’s and designed the event to drive awareness among a younger audience while raising funds for the Alzheimer’s Association. Since the inaugural game in Washington, D.C., the event has grown to more than 40 cities, raising more than $5 million and bringing thousands of new supporters to the cause.